Enlace para acceder al sistema de estadisticas de busquedas de google del Año 2025.
Enlace: https://trends.withgoogle.com/year-in-search/2025/es/
Data Methodology:
The Year in Search Film, Social and Lists Data Methodology
How to understand 2025's Year in Search
Year in Search reveals the breakout questions, moments, and individuals the world searched for throughout the year.
This is how we analyse the data.
The Year in Search Lists
The lists for Year in Search 2025 represent the top trending queries. These are the queries that increased the fastest in search interest during 2025.
To determine these trends, we identify the search terms that saw the highest increase in traffic between January 1, 2025 and November 25, 2025, compared to the same period last year. By measuring the spike in interest rather than the total number of searches, we can identify the trends that were unique to 2025.
We do not base the lists on "most searched" terms because generic words like "weather" or "news" are popular every year and do not reflect what was unique about the year.
If sharing this data, please refer to these lists as "trending searches" and do not use phrases like "top searched" or "most searched," as that would be inaccurate.
Some list-specific details:
- Searches list: These are the top trending searches overall, analysed using Google Trends internal tools, during the time period.
- Passings list: These are people who died during the time period.
- People list: These are the top trending people who were alive during the time period. It doesn’t cover those who have passed away.
- News: These are the top trending search queries judged to have been related to news stories during the time period. The list is not exhaustive or encompassing of all news stories that happened but based on those that grew most in search interest during that time period.
- Google Maps and Hum to Search lists: These are compiled from Google Maps and Google Hum to Search data, not from Google Trends. Maps data represents the top or most-searched. Hum to Search represents those that trended the most.
Fuentes
Artículo: "Year in Search 2025" Publicado en https://trends.withgoogle.com/ por Google. consultado el 15 feb 2026.
URL: https://trends.withgoogle.com/year-in-search/2025/es/
Artículo: "The Year in Search Film, Social and Lists Data Methodology" Publicado en https://trends.withgoogle.com/ por Google. consultado el 15 feb 2026.
URL: https://trends.withgoogle.com/year-in-search/data-methodology/
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